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| ad hominem [ ad hómmi nem ] |
adjective |
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| Definition: |
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1. appealing to emotions: appealing to people's emotions and prejudices instead of their ability to think
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formal
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2. South Africa for merit: on the basis of personal merit
 ad hominem promotion
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| [Late 16th century. < Latin, 'to the person'] |
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| ad hominem adverb |
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